fredag 24 juli 2009
Carcinogens in natural foods - the Ames test
tisdag 21 juli 2009
Cognitive dissonace, therapy, UFO's wine and how to get loyality

Imagine you are a college student who has agreed to participate in a psychology experiment. When you come to the lab you are asked to perform the most boring task you have ever tried, you are extremely bored but you still complete the experiment so that you do not have to come back another time to do another experiment.
After you are done the experimenter tells you that there is another participant waiting outside and that it would be terrific if you could try to convince him or her that the task is fun and interesting and thereby increase motivation a little bit. Since you are a nice person and don't want to block psychological research you agree to this.
Alternatively, after the experiment you are asked whether you would like to convince the next participant that the experiment is fun and interesting and (crucially), you are offered 20 dollars for agreeing to this...
Now how do you think the average person would think and act in the two situations described above? Would you put in more effort if you were paid than if you were not paid? Interestingly, most participants put in a lot more effort in convincing the next participant that the experiment was fun and interesting if they had been given no money! Why? The reason is "cognitive dissonance" (a term first coined be Leon Festinger forces the participants to actually believe that the experiment was fun and interesting. After all, why would I stand here and convince a stranger that an extremely boring task is actually fun and interesting...? Do I get paid...? No! Well, I guess it is because I did in fact enjoy the tasks a little bit... hmmm... yeah, it was indeed great fun... and very interesting as well... that must be it.
Cognitive dissonance refers to the unpleasant state in which your behavior is in dissonance (does not agree) with your beliefs or thoughts. "This experiment was extremely boring (belief)" and "convincing someone that it is fun and interesting (behavior)" does not go well together. Either you have to change your behavior (which is sometimes impossible if you have already done it), or you change your beliefs (which is what most people does). The third alternative is to live knowing that you acted in a way that contradicted your beliefs - hypocrisy.
Indeed when participants were later asked whether they enjoyed the experiment or not, the ones who did not get paid claimed that it was much more fun that the participants who received payment. After all, the paid participants only tried to convince the next participant because they were paid - no dissonance there...
What does this have to do with loyalty? Here is a lesson. If you are going to start an organization or a political party or whatever, and if you need some people who are loyal and energetic about the business, do not pay them... If you pay them, then in their head they can say to themselves that I am doing it because of the money. If they do not get any money, they can only say to themselves that I am doing this because I like it - and that is the best type of employee or member.
Another example: Say that you are a therapist or some sort of advisor. If you want people to value your service, take high fees! If you do this your patient or client will think to themselves "why am I paying so much money for this", well I guess that it is because it is so damn good, after all, who pays a lot of money for therapy that isn't really working or an advisor who does not give good advice? Some people do of course, but it will be very difficult to admit that to yourself, it is easier to think that the service you got was worth the money, that way you avoid cognitive dissonance.
Leon Festinger, the inventor of the term "cognitive dissonance" in his book "When prophecy fails" used the example of a doomsday cult who was expecting the end of the world. Festinger infiltrated this group lead by Mrs.Keech. The group believed that the earth would end in a great flood before 21st of December, 1954. Everyone on earth was going to die except this little cult of true believer who was going to be picked up by a flying saucer on the 20th of December 1954. Before midnight the group gathered outside, waiting for the flying saucer. When the clock turned 12AM, nothing happened... but wait, there was another clock which was only 11.55. So they wait another 5min, but still nothing happened... Mrs.Keech cries... The groups’ waits outside until 4AM when suddenly Keech receives a message saying that this little group of true believers managed to change God's mind - and that therefore he (or she) would not flood the earth after all... A nice solution to the dissonance that would otherwise make them feel very very stupid. Rather than admitting that they were simply wrong, the group decided to believe in an ad hoc story that would make sense of things
One last example (apparently this is true only for trained wine tasters and not for lay persons):Experiments show that expensive wines taste better than cheap wines, even if the different bottle contains exactly the same wine... Why? Because no one wants to be the person that goes out and buys an expensive bottle of wine that is no better than a cheap bottle, that would be stupid and no one wants to be stupid...
lördag 11 juli 2009
When is butter no longer butter?

söndag 28 juni 2009
2,5 Billion(!) dollars spent on search for alternative therapies...

fredag 19 juni 2009
Norwegians going to hell...

måndag 1 juni 2009
Truth about the Atkins diet...

Would you like to be able to eat dishes such as the one above, and get thin at the same time? According to Robert Atkins, the man behind the infamous "Atkins diet", you can. I have quite a few acquaintances who have tried the Atkins diet and quite a few of those say that it has worked rather well for them. I also know of people on whom the diet did not have a huge effect, but perhaps they have not been very disciplined?
By nature I am skeptical of anything that sounds extraordinary, and when someone comes and claims that you can eat as much meat,fat sauce, cream, chicken etc etc as you like, AND lose weight, that, to me, is an extraordinary claim! Sometimes such radical claims turn out to be right, however most of the time they are wrong...
The bottom line of the Atkins diet is quite simple: avoid carbohydrates, especially fast carbohydrates, anything else is pretty much alright. To be a bit more precise you are supposed to avoid foods that have a high "glycemic index" or GI. Products that increase your blood sugar fast have high GI (examples would be sugar, white rice, pasta, beer, etc).
According to Atkins (see picture below), his diet works because the body requires carbojydrates to store fat, in other words, if there are no carbohydrates the fat will go right through the body. This is also why, according to Atkins and his followers, you can eat as much as you like, be it the ordinary 2000 calories or even 4000 calories in one day, and you will still loose weight.
So what is the truth here? I am of course no expert on these matters, but it seems to me that accumulating evidence clearly suggests that although the Atkins diet may work, it doesn`t do it the way Robert Atkins thought it did. Rather, the Atkins diet works because you eat less when you are on it. It turns out that when the brain decides whether we are hungry or not, and in extension whether we should crawl over to the fridge and get a slice of pizza, one factor that is taken into account is peptide YY. If there is a lot of peptide YY in the body then you are full, if there is little you should eat. What causes the release of peptide YY? You guessed it, proteins does, but not carbohydrates. This means that if you eat say 1500 calories of protein then you get a lot of peptide YY and therefore you feel full and stop eating. However, if on the other hand you eat 1500 calories worth of potatoes, little peptide YY is released and therefore will still feel hungry and unless you are one of those people with amazing self control, you will keep eating... Read more about this in this article from the economist.
The conclusion that the Atkins diet works because you eat less and not because you stop storing fat has been further confirmed by a recent large Harvard study. In this study they had their subjects eat the same amount of calories, but varied the source of those calories. Some subjects were given mostly carbohydrates, some were given mostly fats, and some were given mostly protein - but all got the same number of calories. Who lost most weight? According to Atkins theory, the fewer carbohydrates you eat, the more you should loose in weight, but this was not the case. The results showed that all the different groups lost equal amounts of weight.
So the bottom line of all this is that if you want to loose weight, eat less calories. One way to achieve this is to eat a lot of protein and little carbohydrates, because you will not be as hungry...



